Diageo brands

Alcohol that Saves Water? Ecofriendly Elixir

“Save water, drink alcohol!” … That’s like cutting off sugars and eating more pasta and bread. However, you can  help decrease water consumption by buying alcohol from brands that use environment-friendly processes. In turn, you are helping support manufacturing methods that benefits everybody.

How is Alcohol Produced?

You might not know it, but alcohol production was once a water-intensive process. To make it worse, the production waste is deemed unusable. With increasing water demands, these manufacturing methods aren’t sustainable anymore. Alcohol producers are beginning to identify ways in lessening the environmental impact. Fortunately, their efforts are starting to pay forward.

An Eco-Friendly Alcohol

Diageo, a leader in the beverage industry around the world, has over 50 brands under its wings. These brands include Johnnie Walker, Crown Royal, and Captain Morgan drinks. They produce their beverages in more than 30 countries worldwide, many of which are said to be water-stressed. In order to make sure that their local and global production is eco-friendly and sustainable, Diageo has started to make an effort in lessening water consumption, waste water production, and water draw by 50 percent — they aim to achieve this by 2020.

Diageo brands

Diageo Reserve Collection. Photo credits to www.thedrum.com

For the last two years, the company has reduced its water usage by about 2.5%. On average, they use 6.9 liters of water for every alcohol they produce and they aim to reduce this even further. Moreover, Diageo has reduced their waste water output by 12% at water-stressed areas. Their water drawing has also decreased by 9% on average.

In addition, they also plan to reduce packaging by 15%, use 45% recycled materials, produce 100% recyclable packaging, and give back to water-stressed areas.

How Feasible is Diageo’s Plan?

Diageo’s plan is attainable primarily because other producers succeeded. Spirits and wines aren’t only the ones that require huge amounts of water, beer production does too. Last 2008, SAB Miller, among the largest beverage companies worldwide, set goals to reduce water consumption by 25% in a span of 7 years. Astonishingly, they didn’t only achieve their goals, they did it in less than 7 years!

Today, approximately 59% of SAB Miller brewers utilize less than 3.5 hectoliters of water to produce 1 hectoliter of beer; only 5 percent of the SAB Miller brewers met this goal last 2008. With this level of water conservation, the company has saved about 28 billion liters of water every year. Needless to say, this is quite a large amount already.

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