A Day with Gabrielle Union
February 22, 2016 is held as National Margarita Day. Yeah, it’s a great event to get the week started. Actress Gabrielle Union will have her self celebrating in the launching of the Lime-A-Rita Fiesta Ready campaign. The campaign aims to revive “the margarita moment”. It is the fun and colorful social mood that happens when drinking the classic margarita. Lime-A-Rita will be officially launched with a pop-up fiesta at the Grand Central Terminal in NYC with Gabrielle Union.
Furthermore, there are great things to enjoy like the robust Lime-A-Rita portfolio samples. Also, consumers are able to get a chance to immerse at Lime-A-Rita atmosphere with experiential activations, series of social media activities and a ball pit for adults.
Drake and Other Celebs on Spirits
Popular Rapper Drake on the other hand had announced via Instagram a whisky project that he is involved – the Virginia Black. In his Instagram is an image of stylish logo popped up with the caption “After that legendary moment what else is there to do but celebrate with class. Virginia Black coming soon…”
Before the rapper Drake got involved into venturing into spirits, Puff Daddy also got affiliated with CÎROC Vodka and owns DeLeón Tequila. While Jay-Z owns Armand de Brignac Ace of Spades Champagne, Ludacris also had his Cognac brand Conjure launched in 2009. And last year was Snoop Dogg had Cucca Fresca (a premium Brazilian cachaca) endorsed.
Talking about whisky, on February 24 there will be Whisky Live. It is an annual tasting event in NYC at Chelsea Piers (Pier 60). The event is a part of a worldwide tour.
The said event presents 300 of the best whiskies in the world for the guest to indulged and enjoy on. The presentation would be along with stories to be told by master distillers, brand ambassadors and industry experts.
Also various brands will be featured like Beam, Heaven Hill, Ardbeg and Yamazaki. Boutique spirit brands like Balcones, High West, and Tuthilltown Spirits of New York will also be featured.
More to enjoy would be the hand mixing up signature cocktails of New York’s top whisky bars bartenders. On the event would be coming the master distillers and global brand ambassadors. Guests will be able to get a chance to unlimited free taste, great dinner buffet and entertainment and souvenirs to keep from the said terrific whiskey event of the year.