Chivas Regal The Icon

Chivas Regal Releases a Collectible in Hong Kong

As they’re taking over Foxglove for 4 days, Chivas Regal introduced their newest addition to their variety, the Icon, in Hong Kong. Collin Scott, the master blender, held a blending session for trade and consumers.

After the release of The Icon in UK during the summer, Chivas tapped into the Asian market of luxury whiskies and only released a few bottles. They want to make sure that The Icon remains a collectible and an unforgettable blend.

The Icon is a blend of honey, vanilla, and dark chocolate which are balanced out by hazelnut. It has a distinctive long finish like that of the original Chivas.

As described by Scott, the Icon is “the embodiment of craftsmanship and tradition”. There were 1,500 bottles of “the Icon” released around the world with only 10 available in Asia. This variety is a mix of over 20 whisky blends from various distilleries, which include Glen Keith in Speyside, Longmorn in Moray, and Strathisla in the Highlands.

Chivas Regal The Icon

Colin Scott introduces the Icon to the Asia market. Photo: www.thedrinksbusiness.com

The Icon is only available through private order for HK$28,800 with only limited quantities sold at Duty Free in the airport of Hong Kong.

“The Icon is a truly exquisite blend — perfectly smooth with an intense concentration of sumptuous flavours that develop into an exceptionally long, lingering finish. I am proud to present this luxurious expression of Chivas Regal house style in Hong Kong, offering our guests a unique immersive glimpse into the world of Chivas Regal,” Colin Scott said.

According to the Global Ambassador for Chivas Regal, Darren Hosie, The Icon used some of the rarest whiskies that don’t exist anymore.

The Chivas Masters of 2016 also commenced with 7 Hong Kong bartenders combining cocktails utilizing Chivas Regal 12. These bartenders are contending to be able to compete in the finals which will be held in Shanghai, China in June 2016.

 

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