Haig Club Whiskey

David Beckham Promotes Haig Club Scotch Whiskey

After retiring from football, he becomes an entrepreneur. David Beckham promoted one of his latest business ventures, the Haig Club Scotch Whiskey, as distillers hosted a dinner party in Shanghai, China last Thursday evening.

The 40-year-old famous star that sported a simple, yet elegant tuxedo went to the upscale party where guests — including big Chinese stars Karen Mok and Chang Chen — are enjoying the sumptuous alcoholic drink.

The Look of David Beckham

The former star of Manchester United looked beyond save as he posed for pictures at the exclusive event in a black suit paired with a crisp white shirt and a black tie. David Beckham looked polished as he completed his look with black brogues, and donned a white pocket square for added finesse. Wearing designer clothes, he scoped his hair up in a retro-style quaff which was put into place using a wet-look gel.

Looking all cool and confident, he promoted his venture without his beautiful wife, Victoria, or any of their children, who stayed home in the UK.

A Family Man, Beckham

On Tuesday, Victoria Beckham, popular in both music and fashion industry, praised their 4-year-old daughter, Harper, on social media after receiving a merit at school. “Excellent reading Harper!!X Good Day at school! #proudmummy X,” she said in the adorable photo which showed Harper’s hand having a fun red sticker.

Diageo and Haig Club

David was joined by his manager and close friend Simon Fuller.

Haig Club Whiskey

Two’s company! David was joined by manager Simon Fuller – who teamed up with consumer goods company Diageo and David to launch the alcoholic beverage – at the bash. Image(c): Imaginechina/REX/Shutterstock

In April 2014, it was announced that Diageo, Beckham, and Fuller teamed up to create and launch Haig Club, a single grain with no-age-statement Scotch whisky. The product is said to be produced from liquid that they’ve sourced from Cameronbridge distillery. The whisky consists of a wide variety of aged whisky from three different casks: first-fill, rejuvenated, and refill Bourbon barrels.

It hasn’t been smooth-sailing for this product, however. Early 2015, the drink’s TV ads, directed by Guy Ritchie, was scrutinized for encouraging underage drinking. People behind Alcohol Concern argued that Beckham appealed to many youngsters, which encourages them to drink alcohol.

Beckham’s camp pointed out that the star has been involved in many campaigns for Kids such as the Sainsbury’s Active Kids campaign that aims to encourage participation in sports. Consequently, the complainants argued that Beckham’s association with drinks brand sent a wring message to the young generation.

But, the big men from the advertising industry rejected the complaint after they came to a consensus that Beckham could no longer be viewed as a role model for the children.

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