Starward whisky

Distill Ventures Planning to Expand

After investing $10 million to Stauning Whisky distillery, Distill Ventures is planning to increase Starward’s production in Melbourne and expand their name in other regions like the US and Southeast Asia. Being marketed as the best combination that Australia has to offer, barley, climate, and Australian red wine barrels are the keys to its production.

Following their successful launch of the Wine Cask edition, they are now investing in a partner that supports their vision for being a modern Australian whisky, according to Starward founder David Vitale.

Starward Whisky was established in 2009. Currently, the production for the Starward New World Malt Whisky in apera cask and red wine cask varieties is done in a former hangar in Melbourne. It was chosen for investment because it has an outstanding team that is highly committed to innovation.

Starward whisky

Starward whisky
Image: whiskywaffle.com

“The Starward team are exactly the types of entrepreneur we love working with. The team’s commitment to innovation stands out even in the fast-evolving new world whisky category,” says Frank Lampen, a co-founder of Distill Ventures. “Their vision for the future is really exciting and this investment will enable increased production of their signature single malts and continued development of their innovation pipeline.”

The partnership deal is actually part of the broader strategy of Diageo to expand its portfolio of whisky brands as the category grows worldwide and new distilleries are becoming widely known outside of the whisky regions.

The global head of premium ore spirits, David Gates, said that whisky is still a vibrant category because it is constantly changing. Australian whisky is currently becoming globally recognized nowadays and Starward has positioned itself for this opportunity. They’ve created  very unique whisky with exceptional qualities at younger ages with their wood policies. They also gained positive impact on maturation from the ever changing climate of Melbourne.

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