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First Ever Canadian Whisky to Win the Whisky of the Year Award
Jim Murray, the renowned whisky writer, awarded Crown Royal Northern Harvest Rye as the 2016 World Whisky of the Year — the first time in history for a Canadian Whisky to receive an honor. Canadian and Rye whisky has been increasingly popular among whisky aficionados and consumers lately.
“Crown Royal Northern Harvest pops up out of nowhere and changes the game. It certainly puts the rye into Canadian Rye. To say this is a masterpiece is barely doing it justice,” says Murray as he awarded them, with a record of 97.5 out of 100 points.
Crown Royal Northern Harvest Rye was only released in the US early this year. It features the distinct Canadian rye whisky that consumers loved throughout the years. This latest variant is the first ever blended variant with 90% rye whisky. It gives out a smooth and spicy flavor which can be blended with rye cocktails. You can also have it neat or on the rocks, depending on your preference.
“Crown Royal Northern harvest Rye showcases the rye whiskey that has been such an integral component of the Crown Royal Deluxe blend since 1939. This is a testament to the unbelievable blending and distilling that’s been taking place in Gimli for over 75 years. We are thrilled that Crown Royal Northern Harvest Rye has been named World Whisky of the Year!” says the Vice President of Crown Royal, Yvonne Briese.
The recognition from the whisky community comes after they’ve launched their new campaign entitled “The One Made for a King”. This campaign was created to share the 75-year-old brand’s history, as well as its credentials with some of its consumers. It will come out in digital and social, as well as print and TV.
Aside from the 2016 World Whisky of the Year award, the Crown Royal Northern Harvest was also awarded with a double gold medal during the San Francisco World Spirits Competition. This new variant is part of Crown Royal’s wide portfolio of variants that whisky drinkers would love to enjoy; this includes the Crown Royal Regal Apple. The Crown Royal Hand Selected Barrel was also a recipient of a double gold recognition and a winner of the “Best Canadian Whisky” award during last year’s San Francisco World Spirits Competition.
As Crown Royal raises a glass in celebration winning an award for their Northern Harvest Rye, they are still keen on reminding their consumers to drink responsibly.
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