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Johnnie Walker Scotch Whisky Targets 450,000 KM of Safe Drives Home Worldwide during the Holidays
Formula 1 stars Mika Hakkinen, Jenson Button and Fernando Alonso, takes the initiative to launch the Johnnie Walker Scotch Whisky’s call for global responsible drinking.
This holiday season, what do you think is the best gift you could wish or give to a friend? Well, a safe ride home will be one of the best choices.
With the holiday season starting to bloom, hanging out with friends and relatives becomes a constant scenario. Thus, Johnnie Walker, which is the world’s number one Scotch whisky aims to encourage people to pledge to never drink and drive in order to make sure that they get home safely.
As a start of this holiday festive regarding responsible drinking campaign, a 450,000 KM of safe drive towards home around the world is promise by the world’s leading Scotch whisky, Johnnie Walker. It includes the cities of Madrid, Sao Paulo and Edinburgh.
To those who are interested and would want to participate in responsible drinking towards a safe drive home they need to make a commitment by signing through “Join the Pact “. This year some people will have the opportunity to move forward and experience the season of giving. This is through nominating a friend for a safe ride home and this will start in London.
In order to encourage more people to participate in the campaign, three formula 1 worlds champions like, Mika Hakkinen, Fernando Alonso and McLaren Honda’s Jenson Button has gone behind the wheels together with McLaren Honda Test Driver Stoffel Vandoorne at a “Driving Spectacular” at London’s Wembley Park.
These personalities has got behind the wheels in order to support the “never drink and drive” campaign. Along with sending such message is the promotion of the new Join the Pact film which is joined by Mika Hakkinen, which is the Johnnie walker Global Responsible Drinking Ambassador.
Also present in the event was the Johnnie Walker Global Brand Director, Guy Escolme which said that they are delighted with the Formula 1 champions, Mike, Fernando, Stoffel and Jenson for participating in the event.
Formula 1 is considered as the most progressive and exciting sports in the world and is proven to be repeatedly. The good thing about this sport is that when you put a lot of passion, commitment as well as your love for this circuit you will surely come a long way.
Over 400 million people are a fan of the formula 1 race all over the world, thus, for almost 10 years; we are reaching a lot of audience with our responsible drinking call. This has been possible through our partnership with McLaren Honda. More and more people are now considering the “Join the Pact” to never drink and drive campaign.
During the event, Mika Hakkinen said that the holiday season is a time where friends and families celebrate the season and share gifts. This is a perfect time to throw parties and reunions. Thus we want to encourage those people who are planning to drink alcohol in the party to never bring their cars with them.
Hakkinen also said, “I strongly urge everyone to Join The Pact to never drink and drive. Some of those who make the commitment this year will be able to thank their friends with the gift of a safe ride home, thanks to a partnership between Johnnie Walker and UBER in the UK and other transport partners across the world.”
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