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Lexis to Handle PR of Chivas Regal
Lexis has been appointed by Pernod Ricard, the drinks giant, to manage public relations for their Scotch Whisky variant Chivas Regal after a competitive pitch. The account was previously handled by Havas PR and Campbell Bell Communications.
Lexis promised to increase brand awareness in the UK, which includes competing globally for entrepreneurs and business start-ups known as The Venture. The agency will also be managing the media for the Made for Gentleman series of Chivas Regal aside from running the press department of Chivas Regal UK.
Andy Stafford, the associate director of Lexis, is the one who will be leading the account. He will be reporting to the senior brand manager of Pernod Ricard UK, Will Jukes. Stafford has recently joined the agency this year after his stint at H+K Strategies.
“Lexis showed exceptional creativity that was underpinned with robust strategy and insight across multiple platforms and they will help take our exciting campaigns to the next level,” said the comms manager of Pernod Ricard UK, Rowan Usher.
According to Stafford, on the other hand, Lexis is grateful for adding the famous whisky to their consumer portfolio. “Previous experience across luxury brands was important when considering our approach, but we also invested considerable time in understanding the premium spirits business and its target audiences,” he said.
Chivas Regal is famous around the world for being an original luxury whisky brand. It is one of the two strategic global iconic brands from Pernod Ricard. The famous whisky has been blended in Scotland since the 19th century. Currently, it is available and enjoyed in over 150 countries.
Forty years into the industry, Pernod Ricard has continually grown and accelerated its development in the past few years through their major acquisitions. Today, they are one of the leaders in the Wines and Spirits industry.
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