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SKYY Vodka Launches a Campaign with Limited Edition Holiday Collection

SKYY Vodka, the American-made vodka, is gearing itself up for the holidays. Only available during the holiday season, the famous cobalt blue SKYY bottles will be packaged in blue and white Fair Isle knit sweaters. Its special packaging makes it an ideal gift for hosts of Christmas parties and dinners this year.

The holiday bottle is included in the 360-degree marketing campaign, called “Let’s Holidayy”, that showcases the existing holiday traditions. SKYY will making the cities look festive with their knotted sweater spectaculars. A knitting needle armed crew will be in New York to create many large-scale pieces that are inspired by the holiday bottles. The event will happen live at the Chelsea Market, which will be displayed for the entire month of December.  There will also be sweater festive installations at some of the popular places in New York, such as the Meatpacking District and Union Square.

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Skyy Vodka Sweater. Photo: brandingforum.org

Aside from New York City, SKYY will also transform other major cities with holiday sweater parties at various premise accounts and influencer events complete with their ugly sweater pieces. Meanwhile in Boston and downtown Chicago, their bus shelters will be decorated with cobalt blue knitted graffiti. In San Francisco, on the other hand, transit buses will be hustled up from the winter chill as they promote responsible drinking.

“The SKYY brand possesses the innovative and progressive spirit of California, where it was first created, so we’re always looking to invent new experiences like “Let’s Holidayy” for our consumers. Ugly sweaters have become a big pop culture trend, with people theming entire parties around them, and vodka is the number spirit consumed during the holidays. It was a natural fit to combine the two,” says the Vice President of Marketing at Campari America, Mr. Umberto Luchini.

Otis Florence (the global ambassador for SKYY), Anne Sage (a DIY lifestyle expert from The City Sage), and Ashley McLaughlin (a DIY lifestyle expert from Edible Perspective) created a holiday collection of flavorful recipes for cocktails to promote holiday spirit. They used SKYY Vodka, SKYY Infusions Blood Orange, and SKYY Infusions Coastal Cranberry that will surely be popular among holiday drinkers!

Since its launch, the SKYY Infusions Coastal Cranberry has been the talk of the town because of its tangy taste and rich color. It captured the essence of cranberry, which has a dry, alluring aroma, and very lively taste that is both sweet and tart.

“A vodka cranberry or a vodka cranberry with a splash of soda are two of the most popular cocktails ordered by consumers in the US today. SKYY Infusion Coastal Cranberry easily recreates that same experience at the bar without the calories of cranberry juice,” said Umberto Luchini.

The famous vodka brand will be hosting a private launch event in New York City with popular DJ entertainment and charity partner Broadway Cares/Equity Fights AIDS in celebration of the launch of the Let’s Holidayy campaign and the first and limited edition SKYY Holiday Sweater Bottle… of course; the theme for the party will be ugly holiday sweaters!

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