Posts Tagged ‘brands’

Cocktails for a Warm Winter

Holiday Cocktails

Having a warm winter cocktails with the people you love can make your holiday celebrations festive. If our ancestors knew anything about how to enjoy a festive season, it is preparing the table without having to pay anything for overindulgence.

It is not a secret that most of the traditional recipes for having a festive cocktail would include ingredients like cream and eggs. This is probably the reason why some of the favorite mid-winter warmers by most people are Spanish, English, and Scottish cocktails. So, double up on your hangover remedies! There will be two for the price of only one!

Holiday Cocktails

Holiday Cocktail Recipes To Warm Your Body And Soul. Image (c): www.cosmopolitan.com

  • Athol Brose

The Athol Brose is how the Scotts welcome the New Year or the first-footer at Hogmanay. First-footer is a term used for the first visitor to step over your threshold after midnight. Fair exchange, on the other hand, is a lump of coal used for the fire where you hope that your first-footer is friendly dark-haired person instead of blonde blue-eyed Viking. Christmas north o’ the border is a much solemn affair. Remember that in Scotland, whisky never has an “e” in it.

Athol Brose’s can be prepared within 5 minutes and cooked in 15 minutes. You can garnish it with nutmeg sprinkled on top or additional creamy swirl.

  • Lamb’s Wool Wassail

The Lamb’s Wool Wassail is an elision of Saxons’ merry toast. According to the old wives’ tale, it would be wise to serve it using an apple wood bowl to keep the witches away from joining the party. If you’re wondering where this came from, this has something to do with the tradition of going outside to the orchard when the clock strikes 12 on the eve of Christmas Day while banging drums or firing guns to scare the evil spirits away that may stop the apple trees from bearing fruits.

The prep time for this recipe is only 10 minutes with cooking time of 20 minutes. Should you need to re-heat, don’t allow it to boil or the egg will curdle.

  • Ponche

The Ponche holiday cocktail is a traditional eggnog based from brandy for which similar recipes can be found throughout Europe. It has a Spanish version where it is thickened using ground almonds that are traditional ingredients for Christmas. It should be served warm on a cold Christmas night with something that is sweet and crisp for dips.

The prep time for Ponche is 10 minutes and it can be cooked within 20 minutes. Remember to shake it before pouring.

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Lexis to Handle PR of Chivas Regal

Chivas Regal

Lexis has been appointed by Pernod Ricard, the drinks giant, to manage public relations for their Scotch Whisky variant Chivas Regal after a competitive pitch. The account was previously handled by Havas PR and Campbell Bell Communications.

Lexis promised to increase brand awareness in the UK, which includes competing globally for entrepreneurs and business start-ups known as The Venture. The agency will also be managing the media for the Made for Gentleman series of Chivas Regal aside from running the press department of Chivas Regal UK.

Andy Stafford, the associate director of Lexis, is the one who will be leading the account. He will be reporting to the senior brand manager of Pernod  Ricard UK, Will Jukes. Stafford has recently joined the agency this year after his stint at H+K Strategies.

“Lexis showed exceptional creativity that was underpinned with robust strategy and insight across multiple platforms and they will help take our exciting campaigns to the next level,” said the comms manager of Pernod Ricard UK, Rowan Usher.

According to Stafford, on the other hand, Lexis is grateful for adding the famous whisky to their consumer portfolio. “Previous experience across luxury brands was important when considering our approach, but we also invested considerable time in understanding the premium spirits business and its target audiences,” he said.

Chivas Regal

Lexis has won the consumer PR business for Pernod Ricard UK’s iconic Scotch Whisky brand, Chivas Regal, following a competitive pitch. Photo courtesy: www.lexisagency.com

Chivas Regal is famous around the world for being an original luxury whisky brand. It is one of the two strategic global iconic brands from Pernod Ricard. The famous whisky has been blended in Scotland since the 19th century. Currently, it is available and enjoyed in over 150 countries.

Forty years into the industry, Pernod Ricard has continually grown and accelerated its development in the past few years through their major acquisitions. Today, they are one of  the leaders in the Wines and Spirits industry.

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Behold the Top Grain Whiskies

grain whiskies

Get the newest trend of grain whiskies from Scotland to Japan…enjoy the sweet fruity finish, unique spice, and nutty taste.

grain whiskies

Find out why you should be drinking single-grain whiskies. By liquor.com

·         Nikka Coffey Grain

It is also called Hedonism’s casks, which tastes sharp and has a spirit of nuttiness. The taste of this whisky is a combination of oak, vanilla, and toffee popcorn which gives importance to bourbon. In the year 1934, the father of Japanese whisky, Masataka Taketsuru established the Nikka Whisky Distilling Company. The current Coffey stills used in Nikka’s Miyagikyo distillery came from stills imported from Scottland in 1960s. These stills are known to produce more flavourful whisky compared to the modern stills used today. The grain whisky produced by the said distillery is predominantly made from corn.

·         The 25 Year Old Girvan Patent Still

The producer of the very popular Hendricks gin, Girvan is one among the biggest distilleries in Scotland, owned by William Grant. This grain whisky is stored for 25 years in American white oak casks. Basically, it is made from locally grown wheat, having the taste of vanilla and fruit leaving your mouth the sweetness of the whisky and a bite of spiced wood. The Girvan Patent Still is a must-try, needless to mention that it is made in a 380-acre site.

·         The Callyiv

This is the whisky with a sweet, buttery taste, and slightly acidic fruity blend. It is also known to give out a warming spice and lingering texture. However, this single-grain whisky is limited. This is because in 1988, the Edinburgh’s Caledonian distillery was closed and the whisky distilled is getting very little. The only available whisky is those that were left in the distilled of Caledonian the past 4 decades.

·         Haig Club

This is ideal for mixing and cocktails because it is creamy, smooth and only causes little heat. This is actually perfect for those who are seeking for a light and fresh-tasting whisky. Its taste is close to Scotch making this new whisky popular. Haig club is distilled at Scotland’s oldest grain distillery, Cameronbridge. It has David Beckham as its model making marketing easier.

·         Hedonism Quindecimus

Hedonism Quindecimus is created to mark Compass Box’s 15th year of blending and maturing whisky in the customized casks made from American and French oak. Compass Box is not a distillery. The whiskies they blend and mature is not that huge in volume. This Hedonism Quindecimus is a blend of the defunct distilleries of Scotland. After such, it is aged in different casks. Amazing result is a mixture of oaky taste, fruity, and complex whisky.

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Distill Ventures Planning to Expand

Starward whisky

After investing $10 million to Stauning Whisky distillery, Distill Ventures is planning to increase Starward’s production in Melbourne and expand their name in other regions like the US and Southeast Asia. Being marketed as the best combination that Australia has to offer, barley, climate, and Australian red wine barrels are the keys to its production.

Following their successful launch of the Wine Cask edition, they are now investing in a partner that supports their vision for being a modern Australian whisky, according to Starward founder David Vitale.

Starward Whisky was established in 2009. Currently, the production for the Starward New World Malt Whisky in apera cask and red wine cask varieties is done in a former hangar in Melbourne. It was chosen for investment because it has an outstanding team that is highly committed to innovation.

Starward whisky

Starward whisky
Image: whiskywaffle.com

“The Starward team are exactly the types of entrepreneur we love working with. The team’s commitment to innovation stands out even in the fast-evolving new world whisky category,” says Frank Lampen, a co-founder of Distill Ventures. “Their vision for the future is really exciting and this investment will enable increased production of their signature single malts and continued development of their innovation pipeline.”

The partnership deal is actually part of the broader strategy of Diageo to expand its portfolio of whisky brands as the category grows worldwide and new distilleries are becoming widely known outside of the whisky regions.

The global head of premium ore spirits, David Gates, said that whisky is still a vibrant category because it is constantly changing. Australian whisky is currently becoming globally recognized nowadays and Starward has positioned itself for this opportunity. They’ve created  very unique whisky with exceptional qualities at younger ages with their wood policies. They also gained positive impact on maturation from the ever changing climate of Melbourne.

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What’s in for the Scotch Industry in 2016?

selection of the Scotch whisky brands to watch in 2016

Scotch exports struggled for the last 3 years, so the recent claim of Scotch Whisky Association (SWA) that they will be a return to growth is a very welcoming news for the industry.

For the first half of 2015, exports decreased 3% in value compared to the 11% drop in the same period last year. The volume of Scotch production also fell 3% as opposed to 6% in 2014. Premium blends and single malts, on the other hand, did great as they have increased in value by 5%.

The SWA chief executive David Frost said, “We’re starting to see some strong signals for growth and we continue to believe the long-term prospects for Scotch whisky remain good.”

Innovation is Key

In order to maintain growth, innovation and premiumization are major driving forces. Beam Suntory, a Scotch producer of fine spirits, produces other international whiskies. Gareth Brown, their senior director, said, “YTD, we are seeing global volumes up over 15% year on year, which is significantly ahead of the category and a great platform from which to grow.”

According to recent data, peated malt is growing twice as fast as the single malt. Among the factors that drive the trend is a consumer’s inclination to try something new, says Brown.

Chivas Brothers’ single malts global brand director, Nikki Burgees, predicts a bright future for the sector stating that France, Germany, and US are the key markets.

“We envisage the growing trend of whisky fans demanding new and innovative styles of single malt will really come to the fore, with distillers crafting even more adventurous whiskies to enjoy,” Nikki said.

As Scotch producers looking to increase production and celebrate their sales, here are some of the brands that you should keep an eye on next year.

selection of the Scotch whisky brands to watch in 2016

selection of the Scotch whisky brands to watch in 2016. Photo(c): www.whiskyintelligence.com

House of Hazelwood

William Grant & Son’s House of Hazelwood was unveiled during this year’s TFWA World Exhibition & Conference in Cannes. The global planning and innovation director of William Grant, Damien Heary, said that its introduction is an exciting chapter in the category. What once was a travel retail exclusive, the House of Hazelwood will be released in the domestic market in 2016.

Label 5

According to a data from the Brand Champions 5, La Martiniquaise-owned blended Scotch brand Label 5 is the 9th best selling whisky around the world. However, the new “Whisky Confidential” multi-channel global marketing campaign and significant production expansion is set to ramp up their rankings.

 

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Fine Irish Whiskies

Teeling 21-year-old Vintage Reserve

When you go inside the liquor store, you get overwhelmed with the many choices of whiskies you can find. Choosing what whisky to buy can be very difficult as you need to consider a lot of things like the atmosphere, your personality, your preferences, as well as your experiences. To help you decide, we gathered a list of top whiskies for you to choose from.

Tyrconnell Madeira Finish

The Tyrconnell Madeira Finish is warm, smooth and fruity. At 10 years, it was aged in a bourbon cask for 9 years and finished for 3 months in Madeira cask. It is one of their famous series of port and sherry cask finishes. But what makes this bottle unique is its sweet and malty flavor!

Palace Bar Fourth Estate Single Malt

The Palace Bar Fourth Estate Single Malt is a flavorful whisky that comes in a variety of ages (up to 21 years). “Palace Bar” is a popular bar during the Victorian era located at Dublin’s Fleet Street. It was a common practice for bars years ago to bottle their own whiskies and keep them in their cellar. Today, however, it’s difficult to imagine for this practice to ever return because of marketing and premiumization. The bar recently produced and released about 1,000 bottles with varying ages.

Teeling 21-year-old Vintage Reserve

This is a wonderful whisky! And since it is only limited to 5,000 bottles, it is one of the nicest liquors to collect. The wide range of Teeling whiskies is extremely popular in Dick Macks. This whisky was initially aged in bourbon barrels and finished in Sauternes wine casks. It gives a smoky flavor that eventually changes to a slightly fruity taste.

Teeling 21-year-old Vintage Reserve

Teeling Vintage Reserve Single Malt 21 Years. By www.whiskykritikerna.se

Teeling Small Batch Irish Whiskey

This type of whisky is wonderfully blended, distinctively finished off from inrum barrels. The additional aging gives some delicious tropical fruit tastes with a hint of sweetness! Some people recommend drinking it neat or on the rocks!

Irishman Single Malt

Irishman is produced by Walsh’s distillery. They’ve been around for a few years now; however, they are currently setting up their own distillery located in Carlow. The Irishman is a classic Irish Malt that has been aged in oak bourbon and oloroso sherry casks which gave exceptional flavor and complexity. Each batch of production was only limited to about 6,000 bottles. It is highly recommended to those who are beginners to drinking whisky because of its very smooth blend.

Mitchell & Son Green Spot Pot Still Whisky

Like the other whiskies, it is also limited; most of which were sold in the home market. The Green Spot is well-loved by critics. It has a fruity flavor (a mix of both red and green apples) with a hint of honey and a nice touch of toastiness.

Power’s John’s Lane Release, 12-year-old Pot Still Whisky

This whisky has a rich, smooth texture with a touch of spiciness and citrus fruity flavor. It is aged in a bourbon and oloroso sherry casks and it was named after the first distillery where it was produced (which has, unfortunately, closed).

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Chivas Regal Releases a Collectible in Hong Kong

Chivas Regal The Icon

As they’re taking over Foxglove for 4 days, Chivas Regal introduced their newest addition to their variety, the Icon, in Hong Kong. Collin Scott, the master blender, held a blending session for trade and consumers.

After the release of The Icon in UK during the summer, Chivas tapped into the Asian market of luxury whiskies and only released a few bottles. They want to make sure that The Icon remains a collectible and an unforgettable blend.

The Icon is a blend of honey, vanilla, and dark chocolate which are balanced out by hazelnut. It has a distinctive long finish like that of the original Chivas.

As described by Scott, the Icon is “the embodiment of craftsmanship and tradition”. There were 1,500 bottles of “the Icon” released around the world with only 10 available in Asia. This variety is a mix of over 20 whisky blends from various distilleries, which include Glen Keith in Speyside, Longmorn in Moray, and Strathisla in the Highlands.

Chivas Regal The Icon

Colin Scott introduces the Icon to the Asia market. Photo: www.thedrinksbusiness.com

The Icon is only available through private order for HK$28,800 with only limited quantities sold at Duty Free in the airport of Hong Kong.

“The Icon is a truly exquisite blend — perfectly smooth with an intense concentration of sumptuous flavours that develop into an exceptionally long, lingering finish. I am proud to present this luxurious expression of Chivas Regal house style in Hong Kong, offering our guests a unique immersive glimpse into the world of Chivas Regal,” Colin Scott said.

According to the Global Ambassador for Chivas Regal, Darren Hosie, The Icon used some of the rarest whiskies that don’t exist anymore.

The Chivas Masters of 2016 also commenced with 7 Hong Kong bartenders combining cocktails utilizing Chivas Regal 12. These bartenders are contending to be able to compete in the finals which will be held in Shanghai, China in June 2016.

 

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Johnnie Walker Scotch Whisky Targets 450,000 KM of Safe Drives Home Worldwide during the Holidays

McLaren Honda Test Driver Stoffel Vandoorne, Johnnie Walker(R) Global Responsible Drinking Ambassador Mika Häkkinen pictured with his Caparo T1 supercar and the lesser-seen McLaren 570S supercar, alongside fellow F1 World Champions and McLaren Honda drivers Jenson Button and Fernando Alonso at London's Westminster Parliament buildings. (PRNewsFoto/Johnnie Walker)

Formula 1 stars Mika Hakkinen, Jenson Button and Fernando Alonso, takes the initiative to launch the Johnnie Walker Scotch Whisky’s call for global responsible drinking.

This holiday season, what do you think is the best gift you could wish or give to a friend? Well, a safe ride home will be one of the best choices.

With the holiday season starting to bloom, hanging out with friends and relatives becomes a constant scenario. Thus, Johnnie Walker, which is the world’s number one Scotch whisky aims to encourage people to pledge to never drink and drive in order to make sure that they get home safely.

As a start of this holiday festive regarding responsible drinking campaign, a 450,000 KM of safe drive towards home around the world is promise by the world’s leading Scotch whisky, Johnnie Walker. It includes the cities of Madrid, Sao Paulo and Edinburgh.

McLaren Honda Test Driver Stoffel Vandoorne, Johnnie Walker(R) Global Responsible Drinking Ambassador Mika Häkkinen pictured with his Caparo T1 supercar and the lesser-seen McLaren 570S supercar, alongside fellow F1 World Champions and McLaren Honda drivers Jenson Button and Fernando Alonso at London's Westminster Parliament buildings. (PRNewsFoto/Johnnie Walker)

McLaren Honda Test Driver Stoffel Vandoorne, Johnnie Walker(R) Global Responsible Drinking Ambassador Mika Häkkinen pictured with his Caparo T1 supercar and the lesser-seen McLaren 570S supercar, alongside fellow F1 World Champions and McLaren Honda drivers Jenson Button and Fernando Alonso at London’s Westminster Parliament buildings. (PRNewsFoto/Johnnie Walker)

To those who are interested and would want to participate in responsible drinking towards a safe drive home they need to make a commitment by signing through “Join the Pact “. This year some people will have the opportunity to move forward and experience the season of giving. This is through nominating a friend for a safe ride home and this will start in London.

In order to encourage more people to participate in the campaign, three formula 1 worlds champions like, Mika Hakkinen, Fernando Alonso and McLaren Honda’s Jenson Button has gone behind the wheels together with McLaren Honda Test Driver Stoffel Vandoorne at a “Driving Spectacular” at London’s Wembley Park.

These personalities has got behind the wheels in order to support the “never drink and drive” campaign. Along with sending such message is the promotion of the new Join the Pact film which is joined by Mika Hakkinen, which is the Johnnie walker Global Responsible Drinking Ambassador.

Also present in the event was the Johnnie Walker Global Brand Director, Guy Escolme which said that they are delighted with the Formula 1 champions, Mike, Fernando, Stoffel and Jenson for participating in the event.

Formula 1 is considered as the most progressive and exciting sports in the world and is proven to be repeatedly. The good thing about this sport is that when you put a lot of passion, commitment as well as your love for this circuit you will surely come a long way.

Over 400 million people are a fan of the formula 1 race all over the world, thus, for almost 10 years; we are reaching a lot of audience with our responsible drinking call. This has been possible through our partnership with McLaren Honda. More and more people are now considering the “Join the Pact” to never drink and drive campaign.

During the event, Mika Hakkinen said that the holiday season is a time where friends and families celebrate the season and share gifts. This is a perfect time to throw parties and reunions. Thus we want to encourage those people who are planning to drink alcohol in the party to never bring their cars with them.

Hakkinen also said, “I strongly urge everyone to Join The Pact to never drink and drive. Some of those who make the commitment this year will be able to thank their friends with the gift of a safe ride home, thanks to a partnership between Johnnie Walker and UBER in the UK and other transport partners across the world.”

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Introducing the New Grant’s Ale Finish Blended Whisky

Grant’s Ale Cask Finish Blended Whisky

William Grant & Sons, a whisky company form Scotland, is popular for its luxury single malt brands, such as the Glenfiddich and Balvenie. It also has the third largest blended Scotch label in the world, the Grant’s. They will be introducing a new whisky to its American market under the Grant’s label.

Their new variety, Grant’s Ale Cask Finish Blended Whisky, was kept for 4 months in barrels that had previously undisclosed ale. Brian Kinsman, the master blender of Grant’s, partnered with a small Scottish brewing company to utilize their ale casks for the production of this new whisky. After the maturation process, the bottle gives drinkers a distinctively creamy, malty, and honey flavor.

Grant’s Ale Cask Finish Blended Whisky

Grant’s produces blended Scotch whisky at low Low LOW prices!! Photo by maltmileage.com

“I thoroughly enjoy working with different finishes on our blended whiskies — it’s a fascinating process to monitor the evolution as the casks work their magic on the liquid. We have the end result in mid as we craft all our whiskies but there is something special about adding the final touch with an interesting finish. The resulting flavor of the whisky is so reminiscent of the liquid previously held in the cask, it takes the drinker’s palate on a really remarkable journey,” Kinsman said in a statement.

According to Rob Allanson, the Global Ambassador for Grant, the Grant Ale Cask shows the blending skills and innovation pedigree that were handed down by Master Blenders for generations. There is currently no blended Scotch available in the market that was finished in ale casks. He added that they’re proud to be known for being the producer of a unique and award-winning whisky.

The Grant’s Ale Cask Finish has been awarded with a silver medal during the Global Scotch Whisky Masters 2015. It is available today in the selected local markets in 750 ml bottles.

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SKYY Vodka Launches a Campaign with Limited Edition Holiday Collection

vodka

SKYY Vodka, the American-made vodka, is gearing itself up for the holidays. Only available during the holiday season, the famous cobalt blue SKYY bottles will be packaged in blue and white Fair Isle knit sweaters. Its special packaging makes it an ideal gift for hosts of Christmas parties and dinners this year.

The holiday bottle is included in the 360-degree marketing campaign, called “Let’s Holidayy”, that showcases the existing holiday traditions. SKYY will making the cities look festive with their knotted sweater spectaculars. A knitting needle armed crew will be in New York to create many large-scale pieces that are inspired by the holiday bottles. The event will happen live at the Chelsea Market, which will be displayed for the entire month of December.  There will also be sweater festive installations at some of the popular places in New York, such as the Meatpacking District and Union Square.

vodka

Skyy Vodka Sweater. Photo: brandingforum.org

Aside from New York City, SKYY will also transform other major cities with holiday sweater parties at various premise accounts and influencer events complete with their ugly sweater pieces. Meanwhile in Boston and downtown Chicago, their bus shelters will be decorated with cobalt blue knitted graffiti. In San Francisco, on the other hand, transit buses will be hustled up from the winter chill as they promote responsible drinking.

“The SKYY brand possesses the innovative and progressive spirit of California, where it was first created, so we’re always looking to invent new experiences like “Let’s Holidayy” for our consumers. Ugly sweaters have become a big pop culture trend, with people theming entire parties around them, and vodka is the number spirit consumed during the holidays. It was a natural fit to combine the two,” says the Vice President of Marketing at Campari America, Mr. Umberto Luchini.

Otis Florence (the global ambassador for SKYY), Anne Sage (a DIY lifestyle expert from The City Sage), and Ashley McLaughlin (a DIY lifestyle expert from Edible Perspective) created a holiday collection of flavorful recipes for cocktails to promote holiday spirit. They used SKYY Vodka, SKYY Infusions Blood Orange, and SKYY Infusions Coastal Cranberry that will surely be popular among holiday drinkers!

Since its launch, the SKYY Infusions Coastal Cranberry has been the talk of the town because of its tangy taste and rich color. It captured the essence of cranberry, which has a dry, alluring aroma, and very lively taste that is both sweet and tart.

“A vodka cranberry or a vodka cranberry with a splash of soda are two of the most popular cocktails ordered by consumers in the US today. SKYY Infusion Coastal Cranberry easily recreates that same experience at the bar without the calories of cranberry juice,” said Umberto Luchini.

The famous vodka brand will be hosting a private launch event in New York City with popular DJ entertainment and charity partner Broadway Cares/Equity Fights AIDS in celebration of the launch of the Let’s Holidayy campaign and the first and limited edition SKYY Holiday Sweater Bottle… of course; the theme for the party will be ugly holiday sweaters!

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