According to recent studies, the exports of single malt Whisky to the US has increased by 60% from 2004 to 2014.
Richard Lochhead, the Cabinet Secretary for Food and Drink, met with the President of Distilled Spirits Council of the US, Dr. Peter Cressy, the members of the council, representatives from each Scotch Whisky companies, as well as the retailers to celebrate the success of the Scotch industry and promote quality products.
Mr. Lochhead says that the USA has been the biggest market for whisky exports and these have been proven by research. He notes that Americans clearly have great taste in alcohol and that they know how to appreciate the finer things in life.
“America is a key, and important, growth market for a range of our products and it’s great to see that our whisky exports are going from strength to strength,” says the cabinet secretary. “Scotch whisky is so popular that we export a bottle a bottle every 40 seconds and I’ve definitely been impressed by the enthusiasm for our fine malts in the US.”
The Red Label Whisky
The Red Label is the pioneer blend of the Johnnie Walker scotch; it was the first one to be introduced around the world.
Who doesn’t love whisky and limited edition alcohol? Diageo PLC with Global Trading Concern, their official distributor, launched a limited edition of Johnnie Walker Red Label in a one-liter bottle.
The limited edition bottle showcases the bold taste and flavors of the Red Label. Its bold liquid is featured with the use of red-colored bottle that will surely standout on the shelves. Aside from that, it is also used to signify good luck, celebrations, strength, and brave decisions.
Drinking a Whisky
Since whiskies are popular today, more and more people are getting on board with drinking it at the bar. If you are one of them, then you know how important it is to drink like a pro especially when you are in public.
According to David Miles, Maxxium UK’s Mixxit Manager, “The most fundamental rule of whisky drinking is drink your whisky any damn way you want to. Do not be bullied by people who say everything has to be a certain way.”
Another important thing is to know the casks where the whisky is aged in. There are two types of casks; bourbon and sherry. And the difference between the two isn’t just seen in the obvious, but it can be tasted. Bourbon has a vanilla feel with hints of tropical fruit in it. Meanwhile, sherry has fruity, nutty notes. What you order depends on your taste.
Note that water can open up the whisky, making savor the taste and smell the flavor. According to Miles, start with just a small drop and then go from there. He wouldn’t recommend scotch on the rocks because it is very volatile at room temperature; that is the reason for its strong smell. Instead, drink it with ice.
To those who say that scotch shouldn’t be added in cocktails, you can do actually do it. Miles says you can actually enjoy a whisky sour, blend the spirit with lemon and sugar. Or, you can try it as a base of a long drink with ginger ale and soda water.