Posts Tagged ‘why to drink’

Alcohol that Saves Water? Ecofriendly Elixir

Diageo brands

“Save water, drink alcohol!” … That’s like cutting off sugars and eating more pasta and bread. However, you can  help decrease water consumption by buying alcohol from brands that use environment-friendly processes. In turn, you are helping support manufacturing methods that benefits everybody.

How is Alcohol Produced?

You might not know it, but alcohol production was once a water-intensive process. To make it worse, the production waste is deemed unusable. With increasing water demands, these manufacturing methods aren’t sustainable anymore. Alcohol producers are beginning to identify ways in lessening the environmental impact. Fortunately, their efforts are starting to pay forward.

An Eco-Friendly Alcohol

Diageo, a leader in the beverage industry around the world, has over 50 brands under its wings. These brands include Johnnie Walker, Crown Royal, and Captain Morgan drinks. They produce their beverages in more than 30 countries worldwide, many of which are said to be water-stressed. In order to make sure that their local and global production is eco-friendly and sustainable, Diageo has started to make an effort in lessening water consumption, waste water production, and water draw by 50 percent — they aim to achieve this by 2020.

Diageo brands

Diageo Reserve Collection. Photo credits to

For the last two years, the company has reduced its water usage by about 2.5%. On average, they use 6.9 liters of water for every alcohol they produce and they aim to reduce this even further. Moreover, Diageo has reduced their waste water output by 12% at water-stressed areas. Their water drawing has also decreased by 9% on average.

In addition, they also plan to reduce packaging by 15%, use 45% recycled materials, produce 100% recyclable packaging, and give back to water-stressed areas.

How Feasible is Diageo’s Plan?

Diageo’s plan is attainable primarily because other producers succeeded. Spirits and wines aren’t only the ones that require huge amounts of water, beer production does too. Last 2008, SAB Miller, among the largest beverage companies worldwide, set goals to reduce water consumption by 25% in a span of 7 years. Astonishingly, they didn’t only achieve their goals, they did it in less than 7 years!

Today, approximately 59% of SAB Miller brewers utilize less than 3.5 hectoliters of water to produce 1 hectoliter of beer; only 5 percent of the SAB Miller brewers met this goal last 2008. With this level of water conservation, the company has saved about 28 billion liters of water every year. Needless to say, this is quite a large amount already.

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Jughandle Brewery in Tinton Falls


Craft breweries and distilleries are trending. Just this year, the Beach House Brewery opened in Belmar; meanwhile, Asbury Park approved a distillery for whisky and gin at Emory Street. And now, it’s Tinton Falls’ turn.

Last September, the planning board of Tinton Falls has approved a 3,000 square foot brewery in the Tinton Falls Centre. Jughandle Brwery Co. will be producing 4,000 barrels (31 gallons per barrel) of craft beer each year, and it will be open to the public for tastings and tours.

Pete Artherholt and Mike Skudera of Tinton Falls, and Chris Hanigan of Red Bank are the owners of the brewery. Skudera, former Mayor of Tinton Falls, said that he just met Artherhold and Hanigan at a party in 2014.


jughandle brewing Local Residents Opening Tinton Falls’ First Brewery. Image from

“I finally got to try their beer. … Every (beer) I tried I liked a lot; their beer is one of the best that I’ve tasted. I was very impressed, so I jokingly asked them, ‘Hey, have you ever thought about going pro?’,” says Skudera.

As it turns out, they had and they soon contacted Skudera and asked assistance on the business aspect of things.  According to Skudera, Arterholt (a former chemist) and his wife (a microbiologist) is a rare asset in their brewery.

“That helps immensely because when breweries start they can’t afford to hire a microbiologist… when you start creating more and more quantities of beer you want to have microbiologist do a lot of quality control; we’re starting off on a great foot having that,” Skudera said.

Hanigan, on the other hand, works as an art director and he has experience in marketing and designs. Skudera said that the entire team is “fantastic” as they all have the skills and talents that would make their business successful.

To start off, Jughandle will be offering 6 craft beers. They are also planning to expand to 14.

As far as marketing goes, they’ve already posted photos of the Russian Imperial Stout on their Facebook account. It was said to have a rich and complex maltiness with a hint of coffee and dark chocolate flavor. It was aged for 10 months with an ABV of 11 percent.

The tours will be every Friday and Saturday, but they are planning to have additional days in the future, according to Skudera. The group also hopes for their products to be served at local restaurants and bars.

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What’s your Holiday Poison?

Rye whiskies

One recent afternoon, there were 3 men representing 3 generations of Kentucky clan, who has been in the distillery industry for over half the century, sitting at a restaurant in Midtown Manhattan. There was Jimmy Russel, a legendary distiller; Eddie Russell, his son and a veteran distiller himself; and Bruce Russell, the 26-year-old son of Eddie and a new addition to their firm.

When their drinks arrived at their table, Eddie Russell introduced each of their poison. “Bourbon! Bourbon!” he said as he pointed to his and his father’s glass. Finally, when he gave his son’s poison, he said, “Rye!”

What was his point? What once was an old man’s drink, Rye Whiskey is now a young person’s drink!

“I’ve always preferred rye. I don’t really have a big sweet tooth. It’s dry and spicy. In my opinion, it’s a lot more complex,” said Bruce Russell during an interview. “Unlike Dad and Jimmy, I really enjoy cocktails. Not just bourbon on the rocks.”

As families reunite this month, they may feel a little disconnected. Thus, if they opt for rye during the holiday gatherings, the benefit is greater. First and foremost, the whiskey drink is a versatile choice for various kinds of drinks, classic, and modern. Second, if what you’re after is an old-fashioned American holidays, you can’t go wrong rye.

The comeback of rye isn’t new to the scene anymore. Whisky — by definition, it is distilled from a minimum of 52% rye — has long been recovering for about a decade already. But what is amazing is that rye has continued to become more popular over the years. This interesting trend may become a long-term adjustment in the drinking habits among Americans.

“There’s a cultural shift that’s happening. The American palate is moving from sweet to savory. That means a move from bourbon to rye. And there’s also a movement toward taste being important. And that means a shift from vodka to rye,” says Dave Pickerell, a distiller who has been influential in many popular new rye brands, such as WhistlePig and Hillrock.

A trade group, the Distilled Spirits Council of the United States, released a study last August showing that the sales of rye had significantly increased from 2009 to 2014, rising to over 561,000 9-liter cases from more than 88,000.

Rye whiskies

Rye Whiskies this Festive Cheer. Image:

When American Whiskey bar opened in Manhattan last 2013, they predicted that healthy rye sales would  help them succeed in the industry. They weren’t exactly sure how much though.

“There’s the change we anticipated, and the change that has actually happened. We thought people would drink rye — mainly overproof rye and in cocktails. What I’m seeing more of is people ordering expressions neat, with one rock at the most,” says Kevin Hooshangi, a part-owner of the bar.

Today, we can now see a lot of brands available in the market. Some of the famous ryes were produced by micro-distilleries that responded to the purist bartenders’ desire to create classic cocktails, such as the manhattan and old-fashioned drinks with rye.

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Chivas Regal Releases a Collectible in Hong Kong

Chivas Regal The Icon

As they’re taking over Foxglove for 4 days, Chivas Regal introduced their newest addition to their variety, the Icon, in Hong Kong. Collin Scott, the master blender, held a blending session for trade and consumers.

After the release of The Icon in UK during the summer, Chivas tapped into the Asian market of luxury whiskies and only released a few bottles. They want to make sure that The Icon remains a collectible and an unforgettable blend.

The Icon is a blend of honey, vanilla, and dark chocolate which are balanced out by hazelnut. It has a distinctive long finish like that of the original Chivas.

As described by Scott, the Icon is “the embodiment of craftsmanship and tradition”. There were 1,500 bottles of “the Icon” released around the world with only 10 available in Asia. This variety is a mix of over 20 whisky blends from various distilleries, which include Glen Keith in Speyside, Longmorn in Moray, and Strathisla in the Highlands.

Chivas Regal The Icon

Colin Scott introduces the Icon to the Asia market. Photo:

The Icon is only available through private order for HK$28,800 with only limited quantities sold at Duty Free in the airport of Hong Kong.

“The Icon is a truly exquisite blend — perfectly smooth with an intense concentration of sumptuous flavours that develop into an exceptionally long, lingering finish. I am proud to present this luxurious expression of Chivas Regal house style in Hong Kong, offering our guests a unique immersive glimpse into the world of Chivas Regal,” Colin Scott said.

According to the Global Ambassador for Chivas Regal, Darren Hosie, The Icon used some of the rarest whiskies that don’t exist anymore.

The Chivas Masters of 2016 also commenced with 7 Hong Kong bartenders combining cocktails utilizing Chivas Regal 12. These bartenders are contending to be able to compete in the finals which will be held in Shanghai, China in June 2016.


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SKYY Vodka Launches a Campaign with Limited Edition Holiday Collection


SKYY Vodka, the American-made vodka, is gearing itself up for the holidays. Only available during the holiday season, the famous cobalt blue SKYY bottles will be packaged in blue and white Fair Isle knit sweaters. Its special packaging makes it an ideal gift for hosts of Christmas parties and dinners this year.

The holiday bottle is included in the 360-degree marketing campaign, called “Let’s Holidayy”, that showcases the existing holiday traditions. SKYY will making the cities look festive with their knotted sweater spectaculars. A knitting needle armed crew will be in New York to create many large-scale pieces that are inspired by the holiday bottles. The event will happen live at the Chelsea Market, which will be displayed for the entire month of December.  There will also be sweater festive installations at some of the popular places in New York, such as the Meatpacking District and Union Square.


Skyy Vodka Sweater. Photo:

Aside from New York City, SKYY will also transform other major cities with holiday sweater parties at various premise accounts and influencer events complete with their ugly sweater pieces. Meanwhile in Boston and downtown Chicago, their bus shelters will be decorated with cobalt blue knitted graffiti. In San Francisco, on the other hand, transit buses will be hustled up from the winter chill as they promote responsible drinking.

“The SKYY brand possesses the innovative and progressive spirit of California, where it was first created, so we’re always looking to invent new experiences like “Let’s Holidayy” for our consumers. Ugly sweaters have become a big pop culture trend, with people theming entire parties around them, and vodka is the number spirit consumed during the holidays. It was a natural fit to combine the two,” says the Vice President of Marketing at Campari America, Mr. Umberto Luchini.

Otis Florence (the global ambassador for SKYY), Anne Sage (a DIY lifestyle expert from The City Sage), and Ashley McLaughlin (a DIY lifestyle expert from Edible Perspective) created a holiday collection of flavorful recipes for cocktails to promote holiday spirit. They used SKYY Vodka, SKYY Infusions Blood Orange, and SKYY Infusions Coastal Cranberry that will surely be popular among holiday drinkers!

Since its launch, the SKYY Infusions Coastal Cranberry has been the talk of the town because of its tangy taste and rich color. It captured the essence of cranberry, which has a dry, alluring aroma, and very lively taste that is both sweet and tart.

“A vodka cranberry or a vodka cranberry with a splash of soda are two of the most popular cocktails ordered by consumers in the US today. SKYY Infusion Coastal Cranberry easily recreates that same experience at the bar without the calories of cranberry juice,” said Umberto Luchini.

The famous vodka brand will be hosting a private launch event in New York City with popular DJ entertainment and charity partner Broadway Cares/Equity Fights AIDS in celebration of the launch of the Let’s Holidayy campaign and the first and limited edition SKYY Holiday Sweater Bottle… of course; the theme for the party will be ugly holiday sweaters!

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Fourteen Things That Can Be Improved With Whiskey

Writing and Whiskey

We all know how annoying it can be to spend a few hours with your significant other’s family, play mini golf with your cousin, or sit through a lecture about proper comma use. But what if you could do something in less than five minutes that would significantly improve your experience? What, you ask, might that be? Why, whiskey, of course! Whiskey has proven to improve the following activities.


For centuries, writers have been using whiskey to produce some of the most thought-provoking work. Dylan Thomas, a poet from Wales, was known to imbibe eighteen whiskeys in a row. Now, I can’t promise that drinking whiskey will help you write your next masterpiece—but let’s just remember that it might help you “rage against the dying of the light,” which is necessary if you are trying to make it as a writer.

Writing and Whiskey

Writing and Whiskey
Image © berc –

Dinner with Your Significant Other’s Family

Look, just trust me. Dinner with your significant other’s family is always weird. In between an old lady asking you about your heritage and a 13-year-old boy trying to kiss you, you can relax by bringing along the whiskey. There are many benefits to bringing whiskey to your significant other’s family dinner: you can actually laugh at her father’s jokes, you can make friends with the bartender (and maybe get free drinks later on), you can pretend not to absolutely hate your life, you can quietly think of awesome ways to escape without being noticed.


I don’t condone drinking and studying, but let’s be serious…I do condone it. If you have to sit through another lecture about how to use your local library, how to plant a community garden, or why you should invest in gold overseas, it might be a good idea to drink whiskey. Once you’ve thoroughly downed enough whiskey to sit still, you might be able to learn something. For example, did you know that 72% of Americans have library cards? Now, if you drank whiskey, you would have known that I made that statistic up.


The next time someone invites you to the latest Woody Allen or Coen Brothers film, do yourself the biggest favor of your life and drink whiskey before you leave the house. Once you reach the movies, you’ll be warm and toasty and ready for a nap. And, if you drink enough whiskey, you might even be able to sleep through the whole movie like my mom did during “Toy Story.” It’ll be worth it in the end. Plus, your friends will talk about the movie enough that you won’t miss a thing.


Don’t take my word for it. Just try it. But don’t get caught and don’t blame me! You’re on your own, kid. But really, depending on the type of job you have, whiskey might not be able to improve anything. You should still try, though; it’s worth a shot.

First Dates

After scouring Match, Chemistry, or eHarmony, it’s time to go on that first date. Your game plan should be as follows: pick out an outfit, but don’t make it too sexy because you don’t want to give off the wrong impression. Pick out simple jewelry, but don’t overdo it because you don’t want him to think you’re rich. Then put on a pair of flats if you’re tall and heels if you’re short. Once that’s done, throw on some makeup, but, before you leave the house, make sure you take a sip of some whiskey.

Once you get the bar/club/5-star restaurant, you will be drunk enough to look like you’re having a good time. And, if you drink enough, you might actually have a good time, although nothing is a guarantee, especially on a first date. Whiskey, in addition to helping you have fun, can also help you find Mr. or Ms. Right. Once your partner-to-be sees how freaking awesome you are, and once you pull out your fresh bottle of whiskey, the rest will be history.

Last Dates

Sometimes, it’s just over. And if you know it’s over, you might as well bring the whiskey along. Don’t worry about the rest; I’ve got it covered. The first thing you need to do is prepare a little speech. Not the whole “It’s not you” thing because, let’s face it, it probably is their fault. So try something subtler. You might want to start with something like “I’ve been thinking about moving.” From there, you can make up the rest. Depending on where you live, you can either outright lie (i.e. “I’m moving to Alaska! I got a job!), or you can say a less serious lie: (My parent’s are moving and I’m going with them), then, when you get caught, you can be like “Oh, well, they decided not to move. So here I am!”

Your next step is to pull out the whiskey. Immediately, pour yourself a glass and drink it quickly. Pour your soon-to-be-ex-significant-other a glass of whiskey as well. Once they’ve finished their glass, pour them another one. Watch them cry. Check the time. If it’s not too late, you can pour them another glass and sit there while they either yell at you or cry. If they yell at you, you can speed things up by looking at your phone, exclaiming that your grandmother’s ill and you must go, and then leave. But if they’re crying, just be nice. Let them cry. That’s all one option.

The other option is to be honest. Obviously, you’ll definitely need the whiskey. So if you want to be honest, drink at least two whiskey drinks before you begin, and then go ahead, tell them the truth. After, you might just be drunk enough that you don’t really care about the repercussions.

Whiskey at the Last Date

Whiskey at the Last Date
Image © Kesu –


If your friend has been begging you to go with her to a new meditation circle and you’ve been dreading it, you now have a chance to kill two birds with one stone. If you drink whiskey before you meditate, you can be sure that your meditation session will be stellar. While your friend is tripping out about the blue aura that she felt, you can groove on a more physical kind of drunk—the real kind, the manly kind, and the kind that will bring your meditation to a new level. And why stop there? With whiskey, you can improve other spiritual activities like yoga, Rolfing, reiki, and even acupuncture.


You know how they say that college is the best time of your life? They only say that because of whiskey. Whiskey has long been known as the elixir of life to the elite college-goers. Don’t waste your time drinking vodka, beer, or jungle juice; do the right thing and impress your peers. All facets of college can be improved with whiskey—from classes and dance parties to school projects and meetings with your advisor, you can make any day extraordinary with whiskey.


No one really talks about how much Tuesdays suck. But, usually, they suck, and the only way to remedy their suckiness is through whiskey. Whiskey can turn a boring sit-at-home-and-watch-movies Tuesday into the best Tuesday of your life. Think about it. You’re sitting at home watching Lifetime. Your mom calls to ask how you’re doing, you say you’re fine and then you hang up. You’re bored. I know it.

Now think about it. You’re sitting there watching Lifetime movies. You pour yourself a shot of whiskey. Just then, a group of ninjas come into your house looking for stolen gold. You fend them off, but end up losing a hand in the process. You open the bottle of whiskey with your still-attached hand and numb the pain of your lost hand. Then you sit back down and the phone rings. It’s your mom calling to ask how you’re doing.

You say you’re fine and you hang up. Right after you hang up, your friend busts down your door and explains that he is running from the cops. You jump up, grab your friend, swing your 300-foot rope to the next apartment, and you pulley yourselves to freedom George-of-the-jungle style. Look at that. Tuesday is no longer a regular Tuesday. When you go to work the next day, just tell everyone that your hand was eaten by a shark; it’ll be more believable.   Just open the bottle of whiskey and see what I mean. Go on, do it!

A Cold

No matter what you’re doing when you have a cold, you can improve it by drinking whiskey. Whether you’re watching your fifth Netflix documentary in a row, typing up a term paper, or trying to fall asleep, whiskey is basically your best friend. A great way to drink whiskey when you have a cold is to mix it with hot water, honey, and lemon. This can help you feel better in no time. Come to think of it, even when you don’t have a cold, you can still tell people that you have a cold so you can sit at home and drink.

Cold and Whiskey

Cold and Whiskey
Image © Vladyslav Bashutskyy –

The Dentist

Whether you’re going in for your first cavity or your twelfth root canal, you need some help. Sip on some whiskey before you go so that you don’t have to live with all that pain. Whiskey is also great right after the dentist. Don’t even try to eat that burger and fries, stick to the whiskey and numb your mouth.

Your Friend’s Dance Recital/Play/Poetry Reading

If you’re a whiskey drinker, you probably like to support your friends. Well, that’s kind of presumptuous. I hope that you like to support your friends, but I know how boring it can be. After begrudgingly going to your friend’s play and suffering through it, you will win multiple brownie points. But next time you go to a play, bring a flask of whiskey. It’ll be fun—you can play a drinking game: every time someone messes up his or her lines, you have to take a shot. After about five minutes, you’ll be good and drunk.

Your Boring Life

I know you love video games, spending time with your cat, and dreaming about Anna Kournikova, but there are better ways to spend your time. The moment that you purchase whiskey, it will seem as though an angel has come down from the sky and deemed you The Coolest Person On Earth. Within mere seconds, flocks of women and men alike will run to your side—each wanting to audition to become the Best Friend of The Coolest Person On Earth. Alas, you can only pick one best friend, so choose the one who is drinking the best whiskey: they know what they’re doing. Not only will you have more friends, but you will immediately be better dressed, your hair will be sleek and shiny, and you will have some type of accent. From there, everything else in your life will improve. Remember that book by Dr. Seuss The Places You’ll Go? He was talking about you, you sexy whiskey drinker. And trust me, the places you’ll go are paved with luxury.

The moral of the story is that just about anything that you’re doing can be improved by drinking whiskey.

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